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FASHION HOLOGRAM
Fashion Model Concept Hologram
Imagine passing by a store window, and you see a mannequin coming to life as a fashion model showcasing various outfits from the new summer collection 'Craving Fashion'.
An unconventional idea to present fashion in store, highlighting a totally novel fashion experience.
The creative approach of presenting the fashion collection in-store as if you see it in a fashion show, not only highlights a unique imaginative method but also offers an engaging experience, providing a glimpse into the exciting future of creativity in fashion wonders. A mannequin that comes to life—a vision of fabric in motion. The Fashion Model Hologram introduces a new way of experiencing fashion, where garments are allowed to reveal their full expression.
The idea was developed in collaboration with the brand agency Saatchi & Saatchi and JB Collection as a novel application to launching the new summer collection. Creative production was carried out by LC Creative Lab the Netherlands.
SAATCH & SAATCHI
Agency
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