Experiential Marketing in the Netherlands:

In the Netherlands, experiential marketing is reshaping brand engagement through immersive, interactive technologies, with holography playing a pivotal role.
This approach blends creativity with strategy, aiming to create moments that leave a lasting imprint on the audience.

 

From Passive to Participatory

Advertisers are moving away from passive messaging, focusing instead on creating participatory moments. Holographic installations allow audiences to step into narratives, fostering emotional and sensory connections.
Such activations invite individuals to become co-creators of the experience, rather than mere observers.

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Experiential Design

Experiential marketing design focuses on creating immersive, memorable experiences that allow people to be fully engaged in a new environment. This approach goes beyond traditional advertising by appealing to multiple senses and emotions, fostering a deeper connection with the experience. Whether through pop-up shops, live events, or an installations, this aims to create deep impressions built with art and/or creative technology innovation. Experiential design is a unique and powerful way to resonate.

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Designing Meaningful Interactions

Dutch practitioners prioritise meaning and authenticity in experiential campaigns, designing experiences that resonate

beyond novelty and encourage reflection or dialogue.
The focus is on crafting interactions that align with cultural context and audience values, deepening engagement.

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At LC, we are committed to innovation and technologies that matter — creating wonder and enriching the human experience.