IMMERSIVE EXPERIENCE FOR SONY
Underwater and in the sky in a Holocase
The story unfolds with a single request from Sony—a vision for conceptual experience design. From this, an immersive idea took shape—an encounter between technology and illusion.
A breathtaking holographic and immersive experience was designed, not merely to showcase but to captivate. A seamless interplay of light and form, where the visuals shift and evolve, drawing the audience into an unexpected and dynamic interaction—transforming the way they see and engage with the brand story.
As part of an immersive 360 campaign, it sets the stage for an unforgettable and futuristic connection between the brand and its audience. Captivating spectators with cutting-edge visuals and storytelling design to explore the phone features with open imagination 'under water and above the sky', the holographic marvel brings the experience to life in ways not seen before.