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What is an Immersive Experience?

An Immersive Experience explores the relationship between space, perception and interaction, creating experiential art that invites visitors to become part of the environment rather than observe it from outside.

 

Imagine being immersed in a new world, interacting with a completely new reality.

Experiential art is conceived as a spatial composition in which light, image, sound and physical space exist as a unified whole, where human becomes an integral part of the experience.

 

The visual language and communication may incorporate projection, holographic imagery, interactive systems and responsive technologies. 

 

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Contexts

Immersive Experiences and experiential art normally realised across museums, exhibitions, galleries, cultural, and performance environments. They range from intimate interior works to large-scale architectural experience, where spatial design, digital media and interactive technologies converge to create multisensory environments.