Fashion Hologram: A New Era of Retail
- LC
- Oct 11
- 1 min read
Updated: Oct 14
The Mannequin Comes to Life: A Revolution in Fashion Retail
Imagine passing by a store window and seeing a mannequin come to life as a fashion model, showcasing various outfits from the new summer collection, 'Craving Fashion.' This unconventional idea presents fashion in-store in a totally novel way, highlighting a unique and imaginative method that offers an engaging experience for shoppers.
A Vision of Fabric in Motion
The Fashion Model Hologram introduces a new way of experiencing fashion, where elegance meets innovation. A mannequin that comes to life—a vision of fabric in motion—allows garments to reveal their full expression. This creative approach of presenting a fashion collection in-store, as if you're watching a fashion show, provides a glimpse into the exciting future of creativity in fashion.
A Collaboration of Innovators
This groundbreaking idea was brought to life by the brand agency Saatchi & Saatchi and JB Fashion Collection as a novel application for launching their new edition in the Netherlands, in collaboration with LC Creative Lab.
