Sony Launch Hologram: An Immersive Experience
- LC
- Oct 11
- 1 min read
Updated: Oct 14
Reimagining the Sony Launch with Holographic Immersion
The story of the Sony Launch Hologram unfolds from a single request from Sony: a vision for a conceptual experience design. From this, an immersive idea took shape—an encounter between technology and illusion that would redefine brand and product experience.
A Breathtaking Holographic Experience
LC Hologram designed a breathtaking holographic and immersive experience, not merely to showcase but to captivate. This seamless interplay of light and form, where visuals shift and evolve, draws the audience into an unexpected and dynamic interaction. It transforms the way they see and engage with the brand story.
Exploring Features 'Underwater and Above the Sky'
As part of an immersive 360 campaign, this project set the stage for an unforgettable and futuristic connection between Sony and its audience. Spectators were captivated by cutting-edge visuals and storytelling designed to explore the phone's features with open imagination, both 'under water and above the sky'. This holographic marvel brought the experience to life in ways not seen before.
